About me


Luca Farina

farinalucaa.com
@farinalucaa

I’m a Production Designer and Art Director working across film, advertising, fashion, interiors, and music. My work focuses on the relationship between space, material, and atmosphere, with a precise and tactile approach to design.

I studied Interior and Set Design at Politecnico di Milano and Accademia di Brera, graduating in 2023. After completing my studies, I began working at Versace as a window specialist designer, before moving into freelance set design.

My work has included projects for clients such as Dolce & Gabbana, Versace, Diesel, Stone Island, and On Running.

I work across Paris, Milan, and New York City


CONTACT
CV


Education
Interior Design BachelorPolitecnico di Milano
2022


Interior Design Berlin International University
2022


Set Design for Movies & Theatre MasterAccademia delle Belle Arti di Brera
2023



Italian Classical High School Diploma (Humanities Focus)
Liceo Classico di Nocera Inferiore (SA)
2019



Employment Windows and Pop Up Stores Specialist DesignerVersace
2023-2024

Freelance Set Designer2024-Currently




Last Updated 10.01.26
Selected Works




1. Dolce & Gabbana 
   Props Stylist & Art Buyer
Dolce & Gabbana - Light Blue
2025 Commercial 

The project draws from the brand’s iconic visual language, featuring a boat navigating the Faraglioni in a bright Mediterranean setting. The set was designed to enhance the interaction between sea, rock, and motion, reinforcing a timeless, sensual summer atmosphere aligned with Dolce & Gabbana’s identity.






2. On Running 
On Running - CloudSurfer Max 
Social Media Contents 2025

Set design for On Running social media content.
The project was shot inside the brand’s laboratories, showcasing materials, development processes, and stress-testing phases.
The set design emphasized precision, performance, and innovation through a technical, minimal visual language aligned with On’s research-driven identity






3. Intimissimi Intimissimi - The Ultralight Weight Underwear
2024 Commercial


The interior set was designed to evoke lightness, intimacy, and comfort within a domestic environment. 
Soft natural light, balanced proportions, and a minimal aesthetic were used to enhance the sense of ease and effortless elegance, in line with Intimissimi’s refined and contemporary identity.








4. Diesel 
   Worked as member of the Building Team
Diesel - SS25
2024 Runway

The design transformed the venue into a denim landscape, using nearly 15 000 kg of recycled denim scraps to create an immersive “denim desert” that underscored Diesel’s heritage and commitment to circularity. The textured, raw environment served as both runway and sculptural ground, reinforcing the collection’s exploration of distressed materials and elevating the brand’s identity through bold, tactile spatial storytelling.








5. New Balance x Stone Island
 
New Balance x Stone Island -
2026 Commercial

A surface of sand contrasts with two raw concrete pillars, framing the shoe as it levitates between them. The environment is stripped back and material-driven, allowing texture, scale, and spatial balance to highlight the product with clarity and impact.





5. Alo Yoga
   
Alo Yoga - Italian Spring Renewal
2025 Commercial

Shot across Venice and Lake Como, the project captures a mindful, contemporary interpretation of Italian spring. The set design blends natural elements, soft tones, and intentional compositions to evoke balance, renewal, and effortless movement, reflecting Alo Yoga’s holistic and refined identity.










6. Gucci 
   

Gucci Pop Up - Lou Lou Ramatuelle                         2025 Design Concept


The project reimagines a beachside pop-up as a refined Mediterranean scenography. Inspired by Riviera leisure culture, the set blends nautical elements, sandy textures, and architectural shutters to create a light, elegant environment. The design balances playfulness and luxury, translating Gucci’s identity into a relaxed yet iconic coastal experience.









7. Stella McCartney
   
Stella McCartney - Spring Campaign
2025 Campaign

Shot in a medieval Italian castle, the set blends historical architecture with contemporary, artsy aesthetics. Textured backdrops and layered elements were used to create depth and visual intrigue, emphasizing the interplay between the brand’s modern, sustainable sensibility and the rich, atmospheric heritage of the location.









8. Max & Co.
  
Max & Co
Max & Co. x Sami Mirò 2025 Campaign

The set recreated artisanal, minimal environments reminiscent of Sami Miro’s creative atelier, where each piece of the capsule was imagined and crafted. Designed to be bright, real, and artistic, the spaces reflect the collection’s celebration of imperfection, deconstructed tailoring, bold silhouettes, and visible seams, highlighting the fusion of functionality, femininity, and sustainability. The design reinforces the collaboration’s ethos of conscious, fashion-forward creativity.






9. Disney+
  Worked as a member of the Design Team                
Disney+ - Christmas Village
2025 Event

Immersive set designs for themed pop‑up environments inside the Disney Christmas Village experience hosted at the Combo Hostel in Milan. 
Each space, such as Home Alone, Frozen, HSM, Himym and so on, was crafted to translate beloved storytelling worlds into tangible, festive installations, combining narrative detail with interactive moments to engage visitors and bring Disney+ holiday magic to life within an urban seasonal event.







10. Ferragamo

Ferragamo - Soft Bag
2025


The set highlighted the artistry behind Ferragamo’s craftsmanship, focusing on leather, textures, and the creative process. Minimal yet tactile environments were designed to emphasize materiality and detail, creating a refined, intimate space that reflects the brand’s heritage, luxury, and dedication to artisanal excellence.








11. Arisa 
   
Arisa - Baciami Stupido
2024 Music Video 

Designed dynamic party environments alongside intimate, personal spaces for the two main characters. The sets balance energetic, playful atmospheres with moments of emotional closeness, using lighting, texture, and spatial composition to enhance the narrative of connection, spontaneity, and the contrasts between public celebration and private intimacy.



© CARGO TEST 2027